Comments
The concept of the ad is based on traffic lights (Stop-Look-Go) where the customer looks for (products offered for sale - DVDs, Blu-ray, Video Games), considers and then buys the products (at great prices, huge variety). The design of this ad has been made short and concise mainly because of size constraints. Thus the use of: 1) bold colours for maximum attention 2) brief, to-the-point text to convey the message instantly 3) white space to minimise visual clutter 4) no graphic elements except for text to minimise visual confusion and clutter. The 'FIND' in the headline and tagline 'Australia's newest online entertainment store' are presented in red to suggest to, and 'subconsciously' compel readers/potential customers to 'Find Australia's newest online entertainment store'. Ad size is 83mm width by 100mm height